JAMES DYSON HAS lost his libel claim against the publisher of the Daily Mirror in the UK.

The inventor (76) gave evidence at the Royal Courts of Justice over two days in a trial against Mirror Group Newspapers (MGN) over an article published in January 2022.

In the Daily Mirror article, journalist Brian Reade referred to the engineer as “the vacuum-cleaner tycoon who championed Vote Leave due to the economic opportunities it would bring to British industry before moving his global head office to Singapore”.

Reade continued: “Kids, talk the talk but then screw your country and if anyone complains, tell them to suck it up.”

Dyson brought the High Court claim against MGN, describing the allegations in the article as a “vicious and vitriolic” personal attack.

But in a ruling today, Mr Justice Jay dismissed the inventor’s claim.

He said: “In the present case the claimant cannot demonstrate that he has suffered financial loss as a result of these publications. Nor can he show that his philanthropic work, particularly directed to young people and schools, has been harmed in any way.”

During the trial, Justin Rushbrooke KC, for Dyson, said in written submissions that the articles, both in print and online, “constituted a serious and unjustified slur” on Dyson’s “reputation, business and personal”.

However, MGN defended the claim, including by arguing that Reade’s article was “honest opinion”.

Adrienne Page KC, for MGN, said the words in the article were “substantially correct” and that Dyson could not dictate how the commentator posed them.